ONE EAGLES NATION
Description
Philadelphia Eagles fans are the most passionate in the NFL. In fact, 34% of them live outside the United States. But since the fans don’t know each other’s languages, it’s hard for them to connect.
One Eagles Nation gets the next generation to sign up with Duolingo by tapping into a global fanbase and connecting Eagles fans everywhere.
Awards
One Show ADC, 2nd Round
Ads of the World, Highlight
The Jumbotron connects to fans in pop-up Eagles bars around the world.
Eagles Ambassadors livestream from the tailgates to fans in international bars and prepare the fans for their big moment on the jumbotron.
The Launch spreads awareness and encourages fans to become Eagles Ambassadors by referencing real stories and Eagles rivalries.
AD: Jack Wojtowicz
CW: Micaela Kraker