AMPLIFY
YOUR
SPIRIT
Description
With so much digital clutter (and even more ready-to-drink seltzers) to sift through, Gen Z struggles to find their true authentic selves and the Jack Daniel’s brand.
Amplify Your Spirit. We’re reigniting what Jack means to Gen Z in a way only Jack can—by connecting with the icons of the next generation and helping them to find their statement making moments. It all starts with music, but that’s only the first of many spirits we’ll amplify.
Awards
Won pitch, selected by Jack Daniel’s at BBDO
Social Launch, Look, and Feel
We’re launching on social by partnering with 7 independent artists and amplifying them—and our brand—through the glow of Jack Daniel’s Old No. 7. Independent artists lack resources for self promotion, so we’re giving them the materials to do so.
The Amplified Notes Speakeasy—where we’ll host the first ever music festival at speakeasies across the country.
The Teaser. A brand-based password in the name of speakeasy tradition.
The Tennessee Twist Menu. Our twist on classic cocktails.
The Speakeasy Geo-Tags
The Tap-in for how Gen Z brings the Tennessee Twist to life beyond the speakeasies.
Amplify Your Spirit on Spotify
AD: Jack Wojtowicz
CW: Olivia Eldert
Designer: Liyanna Baloca
Account Leaders: Caroline Roth & Aaron Ingram
Strategists: Kassandra Leyva & Nick Murphy