AMPLIFY YOUR SPIRIT
JACK DANIEL’S
Description
With so much digital clutter (and even more ready-to-drink seltzers) to sift through, Gen Z struggles to find their true authentic selves and the Jack Daniel’s brand.
Amplify Your Spirit. We’re reigniting what Jack means to Gen Z in a way only Jack can—by connecting with the icons of the next generation and helping them to find their statement making moments. It all starts with music, but that’s only the first of many spirits we’ll amplify.
Awards
Won pitch, selected by Jack Daniel’s Global at BBDO
CREDITS
AD: Jack Wojtowicz
CW: Olivia Eldert
Designer: Liyanna Baloca
Account: Caroline Roth, Aaron Ingram
Strategy: Nick Murphy, Kassandra Leyva
Social Launch, Look, and Feel
We’re launching on social by partnering with 7 independent artists and amplifying them—and our brand—through the glow of Jack Daniel’s Old No. 7.
Independent artists lack resources for self promotion, so we’re giving them a head start.
The Amplified Notes Speakeasy
Where we’ll host the first ever speakeasy music festivals.
THE SPEAKEASY TEASER features social content and a brand-based password, in the name of speakeasy tradition.
THE TENNESSEE TWIST MENU puts our twist on classic cocktails.
BRANDED GEO-TAGS across social platforms pair with each speakeasy location as fans post to their communities.
The TENNESSEE “Tap-in”
How Gen Z brings the Tennessee Twist to life beyond the speakeasies.